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Have some fun on your pages. When it’s not appropriate, though: Don’t.

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You remember USA Today‘s cute little logo doodles, right?   They’re still at it on their section fronts. Not every day, perhaps. But frequently enough to still have some fun with their year-old format. Take Wednesday’s business front, for example: USA Today turned its dot logo into a train car. There’s just one little problem with this: The downpage story [...]

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